[PDF/ePub]->Made From Scratch: The Legendary Success Story of Texas Roadhouse Writen By Kent Taylor

Made From Scratch: The Legendary Success Story of Texas Roadhouse

By : Kent Taylor

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Book Synopsis :

* An Instant Wall Street Journal Bestseller * From founder Kent Taylor, the incredible made-from-scratch success story of Texas Roadhouse.In Made From Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn?t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew? These business practices might be unconventional, but for Kent and Texas Roadhouse, they worked. What Kent and his Roadies cooked up is an island of misfits who are cool with being different. They love to have fun, but are serious about following meticulous recipes to serve up hand-cut

Book Detail :

Author : Kent Taylor

Pages : 320 pages

Publisher : Simon Schuster

Language :

ISBN-10 : 1982185708

ISBN-13 : 9781982185701

 

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